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Simplifying the Complex:
Broker-managed ICHRA enrollment solutions
DirectWay Health enables brokers to create affordable, customized health insurance options for their clients. Build trust and grow your book of business.
Benefits from:
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Breaking News: ICHRA signed into law with major tax benefits; Name change to CHOICE in January 2026.
What is DirectWay Health?
DirecWay Health is your ICHRA implementation partner – powering innovative, cost-effective and compliant alternatives to an employer’s current health benefits.
DirectWay Health is an all-in-one platform making it easy to offer ICHRA (Individual Coverage Health Reimbursement Arrangement) solutions to your customers. Brokers retain the Agent of Record designation while offering affordable options to employers.
Employees gain choice in health insurance. Everyone wins.
How DirectWay Health Works
Brokers use DirectWay Health’s proprietary AI engine to quickly determine ICHRA suitability for their clients. AI-driven intelligence makes implementing ICHRA a breeze.
Instead of waiting days or weeks for third parties to tell you if ICHRA is suitable for your clients, DirectWay Health gives YOU the power and tools to quicky determine suitability, find savings, customize contributions and enroll employees in an ICHRA.
Harnessing the power of ICHRA to keep the broker in control
Broker-Led SolutionsTurn ICHRA complexity
into client success.
into client success.
TechnologyvFocusedSmart Tech.
Support powered by innovation.
Support powered by innovation.
Partnership-MindedSeamless ICHRA.
Satisfied Clients.
Satisfied Clients.
DirectWay Health ICHRA Suitability Check
Is ICHRA Right for Your Client? AI-powered, data-driven answers in seconds
Stop the guesswork. Powered by SuitabilityIQ™ , our proprietary AI engine, the Suitability Check turns a complex analysis into your most powerful sales tool. Simply upload your client's census, their current group plan invoice, and their contribution strategy to get your bottom line.
What SuitabilityIQ™ discovers for you: Clear Savings Analysis: A cost comparison between their current group plan and an ICHRA. Go/No-Go Confidence: A clear recommendation on whether ICHRA is a financially viable move. A Client-Ready Report: An instant, professional summary to make the case and close the deal faster.Large increases from your group provider?
High cost claimants?
EE age variability?
Large geographic spread of employees?
See SuitabilityIQ™ in Action!
Book a DemoIntegrationsPowerful Native IntegrationsWe connect natively with most HRIS, Payroll and CRM systems in the market to offer seamless integrations with the tools you and your customers use.
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SuitabilityIQThe Intelligence Behind Your Advantage: SuitabilityIQ™ Meet SuitabilityIQ™, the proprietary AI engine powering the DirectWay Health platform.
It automates your most complex analysis, allowing you to deliver data-driven strategies that win clients.
Our engine does the work for you, so you can focus on the relationship: Prove the Savings: Instantly run a suitability check to show clients a clear, side-by-side cost comparison against their current group plan. Design the Perfect Contribution Strategy: Get AI-powered recommendations to model the ideal employer contribution—balancing client savings with competitive benefits. Guide with Confidence: Ensure a smooth transition by helping employees find the best individual plans based on their location, age, needs, and budget.
It automates your most complex analysis, allowing you to deliver data-driven strategies that win clients.
Our engine does the work for you, so you can focus on the relationship: Prove the Savings: Instantly run a suitability check to show clients a clear, side-by-side cost comparison against their current group plan. Design the Perfect Contribution Strategy: Get AI-powered recommendations to model the ideal employer contribution—balancing client savings with competitive benefits. Guide with Confidence: Ensure a smooth transition by helping employees find the best individual plans based on their location, age, needs, and budget.
100+Hundred of Carriers Nationwide
1000+Thousands of Individual Plans
$120K+Employee Satisfaction and Substantial Savings
Stop Guessing. Start Closing.The Intelligence Engine for ICHRA. Built for Brokers.
Unlock AI-Driven Clarity for Every ICHRA Scenario
Unlock AI-Driven Clarity for Every ICHRA Scenario
FAQFrequently Asked Questions
What exactly is ICHRA?
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What exactly is ICHRA?
ICHRA (Individual Coverage Health Reimbursement Arrangement) is a modern, tax-advantaged health benefit. It allows employers of any size to reimburse employees tax-free for individual health insurance premiums—and, in some cases, other qualified medical expenses, — from the individual market instead of locking them into a single, one-size-fits-all group plan.
ICHRA (Individual Coverage Health Reimbursement Arrangement) is a modern, tax-advantaged health benefit. It allows employers of any size to reimburse employees tax-free for individual health insurance premiums—and, in some cases, other qualified medical expenses, — from the individual market instead of locking them into a single, one-size-fits-all group plan.
How does DirectWay Health make ICHRA simple for brokers?We provide a single platform that automates the entire process. Our AI engine, SuitabilityIQ™, lets you instantly check if ICHRA is a good fit for a client. You can then design plans, manage enrollment, and track your entire book of business from one dashboard, saving you hours of manual work.
What is the main benefit for my employer clients?Predictable costs and greater flexibility. Employers set a monthly contribution they can afford, ending the cycle of unpredictable, costly group plan renewals. It allows them to offer a competitive benefit that attracts and retains talent without breaking their budget.
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Are employees just left on their own to find a plan?Not at all. This is a critical part of our solution. Our platform provides a guided enrollment experience. SuitabilityIQ™ helps employees find the best plan for their specific needs, location, age, and budget, ensuring they feel confident and supported in their choice.
Are you a broker and need more information?Our experts are ready to assist. Contact us directly and we'll connect you with the right person on our team.
If you are an employer exploring ICHRA, we partner exclusively with a network of certified, expert benefits brokers. Click here and let us connect you with a trusted advisor.
Are You an Employer Exploring a Better Health Benefit? You're in the right place. Exploring ICHRA is the first step toward gaining control over your benefits budget while offering your team the health coverage hey deserve.
DirectWay Health provides the powerful technology platform that makes ICHRA simple and effective. To ensure you receive the dedicated, hands-on strategic advice every business needs, we partner exclusively with a network of certified, expert benefits brokers.
Let Us Connect You with a Trusted Advisor.
A DirectWay Health broker partner will act as your guide, helping you: Analyze your specific needs to see if ICHRA is the right fit.Design a contribution strategy that meets your company's financial goals. Manage the entire process from setup to employee onboarding, saving you time and ensuring compliance. Ready for an introduction? Fill out a simple form, and we will personally connect you with a top-rated ICHRA specialist in your area. Get Connected to a Broker Partner
DirectWay Health provides the powerful technology platform that makes ICHRA simple and effective. To ensure you receive the dedicated, hands-on strategic advice every business needs, we partner exclusively with a network of certified, expert benefits brokers.
Let Us Connect You with a Trusted Advisor.
A DirectWay Health broker partner will act as your guide, helping you: Analyze your specific needs to see if ICHRA is the right fit.Design a contribution strategy that meets your company's financial goals. Manage the entire process from setup to employee onboarding, saving you time and ensuring compliance. Ready for an introduction? Fill out a simple form, and we will personally connect you with a top-rated ICHRA specialist in your area. Get Connected to a Broker Partner
Are you an employer looking for help with ICHRA?Please contact our team.